I am an Experience Designer influenced by
mountain air and city dust

mountain air = growing up in the austrian alps =  the crafts, the landscape,
the love of detail, the good cheese, the traditions, the woods, the nature
city dust = Copenhagen to NYC = the international, the city life, the rush, the late hours,
the big picture, the energy, the crowd, the network of systems

My work combines a background in industrial design, fashion technologies and user-centered interaction design. I am currently working at Veryday, where I apply design in the world of healthcare.
Have a look at my Academic Projects or my Work Samples.
If you are interested in seeing more of my professional work, let’s chat.

RESUME

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“My design journey makes me a generalist. I value ‘make to communicate’ in all thought processes of design from strategy to deliverables.”

EXPERIENCE

Veryday
Senior Designer
April 2016 to present
New York
At Veryday I am working on mainly healthcare related service and interaction design projects. With a human centered and client involving approach, I am part of facilitating workshops, crafting stratigicly thought through material on all different levels within the design process starting with research and ending with detailed deliverables.
 
R/GA
Experience Designer
Oct 2014 to Mar 2016
New York
At R/GA I worked on the experience for the Nike retails apps used by their staff to provide an easy check out and clienteling experience for the consumer. Some other projects required to interview young Nike fans, envision the Nike retail service experience or come up with vision concepts for the future of Nike.
 
IDEO
Interaction Design Intern
Jun 2012 to Jun 2013
Chicago
As a one year design intern I had the time of my life to be part of projects of my choice. For the maturity I worked on healthcare related topics, mostly diabetes, often at the intersection between digital and physical.
 
Kilo Design
Industrial Design Intern
Sep 2009 to Feb 2010
Copenhagen
My short but lasting experience in Copenhagen has taught me how simplicity is the key to useful, intuitive and elegant industrial design. The process of creating a vision through fun ways of looking at everyday objects has shown me, that great results can come from pure user observations and instinct. It also was the tipping point for me to understand that it was Experience Design that my heart felt for as much as I loved the details, I needed the meaning and the bigger picture to impact people with design thinking.
 
Luger Grafik
Graphic Design Intern
Jan 2007 to Aug 2007
Bregenz (AUT)
A very young me learned from a very experienced Graphic Designer and Tutor how to look at the world in a different way to see and observe shapes. It taught me how design starts with everything around us and how intuition can unfold in multiple ways before a decision is made. From Logo's to book formatting and posters, I learned the basics about graphic design before the iPhone made its debut.
 
AKRIS
Fashion CAD Technician
Mar 2005 to Mar 2006
St. Gallen (CH)
This was my little dip into the world of high end fashion design. As I finished Textile high school I always wanted to do what I learned and loved, making patterns. The fascination on creating a very mathematical drawing that then would form into a 3D body cover, is the core of my creative engineering mind. I still love doing it and I learned there that fashion was not the only outlet for me to put this mind to work. So my journey began.

EDUCATION

MFA Interaction Design
Umeå Institute of Design
Sep 2011 to June 2014
Sweden
 

MA Advanced Product Design (Exchange)
Umeå Institute of Design
Sep 2010 to Jan 2011
Sweden

Dipl. Ing. Industrial Design
FH Joanneum
Fall 2007 to July 2011
Austria
 

Higher Technical School for Textile Technology
HTL Dornbirn
Fall 1999 to Spring 2004
Austria

Dipl. Ing. Industrial Design
FH Joanneum
Fall 2007 to July 2011
Austria
 

Higher Technical School for Textile Technology
HTL Dornbirn
Fall 1999 to Spring 2004
Austria

HOW I TACKLE MY WORK

HOW I TACKLE MY WORK

narrow

depth.
Know the unknown.

Wherever the design process starts, at research or at wireframes, there is a need to understand the circumstances and its user. With observation, secondary or primary research, workshops or other techniques I like to get to the bottom of it to build a deep understanding and create a solid base.

indulgence.
Judgment free zone. 

Even the tiniest of projects deserves to be treated with a spark. Looking at the opposite side of the topic, away from restrictions, the dream scenario can lead to inspiring outcomes. Connecting dots that might have been invisible from being too close.  

reality. 
Inspire the opposites. 

Limitations can help to focus on executing for the current moment. With the tension of the opposite spectrum, I like to now inspire the realism with the idealism. It excites me to get the implementation as close to its full potential as possible.

When I am not working . . .

When I am not working . . .

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. . .I like to occupy my hands with baking or sewing  leather cases for people I love or I am somewhere doing some HIIT to make sure I won't fall over on my skis when winter comes around each year.